How To Easily Collect High Quality Product Testimonials

If you are selling a product or service, you should be displaying testimonials. Testimonials give your customers a human connection that proves your product’s worth and your and company’s dependability. Your testimonials pack a bigger punch when you can display a photo to accompany your feedback. It is easier than you think to collect high quality testimonials with user photos, and chances are you are already collecting them and you don’t even know it!

This may not be a secret to some, but I guarantee that the people who don’t utilize this will be slapping their heads wondering how they missed it. The answer is simple: social media feedback.

Social Media as a Testimonial Source

Provide a good service and people will let you know how they feel via social media because it is the easiest way for them to contact you.

There are many benefits of social media testimonials:

• Instant, Cataloged Feedback
• User Photo (Profile picture is of the user and free of copyright most of the time)
• Users Can be Easily Contacted

Once you receive a testimonial you simply contact the user thanking them for their input and asking for use of their content and photo. Because social users are also potentially more web-savvy, you can often offer a link in exchange for use of their testimonial. Linking also offers an amount of validity to the testimonial content when presented on your site.

Not getting good testimonials?

Listen to the feedback your customers leave and improve your product. Negative feedback can often be more helpful than positive feedback. The biggest mistake you could make would be to dismiss the negativity and continue down the same path.

Don’t receive testimonials?

If you aren’t getting feedback from your customers, then ask for it! People love to share their opinions, and there is no easier time to share than when prompted.

Utilizing your social comment stream to your advantage is easy to do, and provides great value. If you have been overlooking this source, I suggest you start collecting the benefits from it today!

I would love to hear how many have used this method and how it has worked!